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Trends come and go but true style never goes out of fashion. Fashion fads aren't worth investing in, but when it comes to wardrobe staples like the classic black suit and white shirt, it makes sense to spend a little more.


Invest in quality fabrics and cutting edge design to make your wardrobe staples a cut above the rest. 


These 6 loyal pieces are the basic building blocks of both casual and smart outfits, so choose them wisely...



1. The trench coat


Invest in a proper double-breasted trench coat like this Heritage trench coat from Burberry London. A Burberry trench coat will keep you looking effortlessly stylish for the years ahead come rain or shine. 


All are made using traditional techniques in England by expert craftsmen, which is really what you're paying for with this investment.

Men's Burberry Trench Coat

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2. The navy chinos 


No trouser is more versatile than the humble chino. Dress down slim-fit chinos with a crew neck sweater and chukka boots or go smart casual with a shirt and loafers.

Men's Navy Chinos

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3. The black twill suit


Every man needs a classic twill suit – enduringly stylish, a black suit is your easy go-to for all the occasions that matter in life, be it a wedding, business meeting or black tie event, invest in a good quality black suit and you're sorted.

Men's Black Twill Suit

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4. The white shirt


Where would the modern man be without the button down white shirt? Add something a bit different with a modern cutaway collar, like this one by Reiss. Who said practical has to be mainstream anyway. Add some personal flair to your wardrobe staples.

Men's White Shirt

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5. The bomber jacket


Bomber jackets are a big trend right now but will keep you looking cool for seasons to come. Pick a simple, slim cut bomber jacket in a dark shade that goes with anything for maximum investment potential. Innovative technical fabrics can keep you dry, warm or even cool depending on the weather.  

Men's Bomber Jacket

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6. The luxe tracksuit


If you are a work from home type, a sporty type or just like to spend the majority of your time lounging about in comfy clothes, you might as well look good whilst at it.


Up your style game instantly and invest in a quality tracksuit, like the Thom Browne sweatpants and hoodie which were exclusively made to celebrate the opening of the new Dover Street Market store in Haymarket, London.

Men's Hoodie

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Men's Sweatpants

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